The world of e-commerce has transformed the way we shop in the past decade. Shopping went from roaming in a huge mall with numerous heavy shopping bags to getting everything you delivered at just a few clicks. What’s easier? You decide. Of course, e-commerce comes around as a more suitable medium for many and is slowly in the run to become the best preferred way to shop.
It is predicted that by 2018, the total mobile sales will reach at around 133 Billion dollars worldwide which seems to be on its way to transform into a reality. Similarly, the retail sales is predicted to be somewhere around $492 billion which is another impeccable statistic. All in all, it seems to me like a bright future for e-commerce businesses online. However, for a successful e-commerce business there are a lot of things to take care of. In this blog, we’ll be talking about 3 of the most important things to keep in mind when crafting the perfect e-commerce application. Without further ado, let’s have a look at what they are.
A Safe and Secure Payment Gateway
What’s the one reason why people repent from e-stores? Well, that is due to the unsafe environment of payment gateways. Payment gateways are embedded functionalities that allow you to pay on the website from your credit or debit card in just a few clicks. Establishing a secure payment gateway can work like a charm for e-stores that hope to excel online and on the phones as well.
With applications, it’s even tougher to create safe and secure payment gateways. However, the average customer tends to trust an app over a website. This is where you have leverage to create results via your custom ecommerce app. With safe payment gateway, your customers can securely buy through your payment portal and can provide you with a huge boost to your existing ROI.
A Deep Link Generating Application
For those of you who don’t know what a deep link generating application actually is, it is the best to generate a link for an e-commerce website. A deep link is similar to a normal hyperlink online, however, upon clicking it can navigate a customer directly inside the app to where it was linked. Deep links not only save time for the customer but are starting to become an excellent plus point for marketing campaigns.
So, if your customer is browsing a webpage for cheese and saw your ad for a pizza; he/she will be directed to the pizza order page directly with the help of the deep link. Now that’s what I’m talking about!
The final and perhaps the most important thing to keep in mind is to keep it out-of-the-box. There was a time when e-commerce stores didn’t offer any coupon codes or discount promo code entries and it was a bummer. However, somebody somewhere came up with it and now it is one of the most used features in e-commerce stores.
What’s the catch? Somebody came up with it! Chances are, whoever introduced the feature first profited way more than any other websites that followed its lead. The more unique you are, the better for your e-store and your e-stores.